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Joe Mort

Joe Mort

Creative Developer · AI Engineering · Backend & Frontend · Producer & Guitarist · Touring Musician

Full-stack builder specialising in AI automation, domain systems, API orchestration, and production deployment. Founder of Website Generation Ltd. Also an established touring musician: founder and frontman of punk band N.V.S (@nvs_officialuk), and long-time performer with the Sex Pistols tribute Sex Pistols Exposé (Facebook). Performed live across Europe including Amsterdam, Germany, and Iceland, as well as extensive UK touring. Builds full pipelines covering OpenAI, Stripe, DNS, GitHub, and cloud hosting—bridging design polish with backend reliability.

Integrated Professional Overview

Website Generation Ltd — AI Web Systems

Founder and full-stack architect of Website Generation Ltd. Designs and deploys automated web platforms integrating OpenAI for content generation, Stripe for payments, and GoDaddy / Netlify / GitHub APIs for domain purchase and deployment. Experienced in Express.js, environment management, DNS, and scalable hosting automation.

Devious AI — Cinematic AI Film Creation

Creator of Devious AI cinematic shorts using Stable Diffusion, ComfyUI, AnimateDiff, Runway ML, and ElevenLabs. Produces complete AI video workflows from prompt to post-production using Premiere Pro and After Effects, achieving photoreal motion and dramatic tone.

Nina Nova — AI Persona & Visual Research

Developed the Nina Nova virtual persona through LoRA training and Stable Diffusion pipelines. Creates consistent, hyper-realistic imagery and animation using ComfyUI workflows, refining realism and identity for cross-platform media presence.

Music & Live Performance — Sex Pistols Exposé / NVS

Performs internationally as Sid Vicious with Sex Pistols Exposé and fronts NVS. Tours across the UK, Amsterdam, and Germany. Handles media design, web presence, and promotion — integrating music, branding, and automation experience into a unified creative ecosystem.

Key Achievements

Highlighted Projects

Website Generation platform

Website Generation — Founder / Lead Developer

AI-powered website generator. Automates domain purchase, DNS, hosting deployment, and Stripe checkout with OpenAI-driven content. Modular JS frontend with live preview and dynamic pricing. Express backend with retries, environment switching, and logging.

  • StatusIn active development
  • FocusAI · Backend · DevOps
Apollo Heat Source

ApolloHeatSource.co.uk — Web Designer / SEO Engineer

Responsive commercial site with SEO, analytics, and branding. Fast content delivery and clean structure.

Sex Pistols Exposé

SexPistolsExpose.com — Creative Director / Developer

Official band site featuring live footage, posters, merch, and tour schedules. Responsible for web branding, video production, and full responsive design integration with social media and YouTube embeds.

Nina Nova AI

Nina Nova AI — AI Research / Content Creator

Stable Diffusion + ComfyUI pipeline. LoRA training for identity consistency and realism. Motion via AnimateDiff; focus on lighting and texture fidelity.

Devious AI preview

Devious AI — AI Film & Trailer Creator

High-fidelity cinematic shorts combining Midjourney, ComfyUI, Runway ML, and ElevenLabs, edited in Premiere Pro. Produces photoreal sci-fi mini-films such as Alien: Earth and Predator: Badlands.

Professional Experience

2023–Present

Founder & Lead Developer — Website Generation Ltd

AI web platform integrating OpenAI, Stripe, and GoDaddy APIs. Engineered domain automation, hosting, DNS updates, and deployments on Render/Netlify. Designed modern UI and responsive architecture.

2022–2023

Social Media Manager — Skewen, Wales

Planned and executed content calendars, short-form video, and paid social tests. Grew engagement with analytics-driven iteration and cross-posting workflows.

2019–Present

Graphic Designer & Developer — Select Signs Ltd

Signage design for print/CNC using Illustrator, Photoshop, and CAD. Produced proofs, prepared cut files, and supported brand systems.

2019–Present

Creative Director / Performer — Sex Pistols Exposé / NVS

Lead singer/guitarist and content producer. Managed multi-platform presence, achieving 18K+ followers and 200K+ video views.

Education

Neath College (2017–2020)

BTEC ICT Level 3 Diploma · BTEC Music Level 2 Diploma · Welsh Baccalaureate

Ysgol Bae Baglan (2016–2017)

GCSEs: English, Mathematics, Science, History, Religious Education, Welsh Baccalaureate

Systems Engineering & AI Automation Expertise

Engineer specialising in connecting multi-service systems into fully automated production pipelines. Designs, builds, and deploys solutions that integrate cloud infrastructure, API orchestration, and AI-driven content generation.

  • Domain & Hosting Automation: End-to-end flow covering GoDaddy domain purchase, contact payloads, DNS configuration, GitHub repo creation via simple-git, CNAME injection, GitHub Pages API activation, and automatic Netlify deployments using CLI.
  • Web Platform Engineering: Express backend with modular routes, secure environment switching, retry logic, logging, session tracking, and full Stripe Checkout payment flows. Frontend includes modular JS architecture, live preview engine, dynamic pricing, and multi-step UX systems.
  • AI Model Training & Pipelines: Advanced Stable Diffusion pipelines including img2img, inpainting, ControlNet, AnimateDiff motion workflows, LoRA training (kohya_ss), dataset curation, GPU environment setup (CUDA, Python 3.10, torch builds), and multi-LoRA identity retention stacks.
  • Systems Thinking: Designs and orchestrates complex flows linking OpenAI, Stripe, GoDaddy, GitHub, Netlify, and local session logic, ensuring automated website generation from prompt → build → domain → DNS → hosting → SSL.
  • DevOps & Deployment: Skilled with Render, Vercel, Netlify, GitHub Actions, CLI tools, SSL, DNS propagation, server logs, port binding, and resolving 404/502/403 errors during multi-service deployments.
  • Autonomous Engineering: Delivers complete solutions without supervision—debugging cloud issues, resolving broken environments, coordinating APIs, designing architecture, and shipping production-ready systems independently.

Summary Statement

Independent full-stack developer and creative technologist with hands-on experience across AI, automation, and web infrastructure. Specialises in building real-world systems that connect OpenAI models, Stripe payments, and GoDaddy / Netlify / GitHub APIs to deliver fully-deployed, production-ready websites.

Experienced in AI content generation, LoRA training, and media automation, producing realistic visuals and video content through Stable Diffusion, ComfyUI, and AnimateDiff. Comfortable leading full development cycles — planning, architecture, deployment, and post-launch optimisation — while maintaining brand consistency and UX quality.

Excels in fast-paced, high-output environments where technical depth and creative direction overlap. Offers proven delivery across commercial clients, live performance projects, and AI research initiatives. Ideal for AI, backend, and full-stack developer roles requiring autonomy, efficiency, and scalable problem-solving.